Bb.q Chicken: New Quezon City outlet opens up

The unabating global passion for Korean pop culture, a phenomenon widely known as the Hallyu wave, has elongated its influence and it is now more visible in the way we eat and appreciate food. This growing fondness is amply evidenced by the opening of the second outlet of bb.q chicken in the heart of Quezon City. Having already received a warm reception from Filipinos in their pioneer branch, they’ve decided to satiate the public’s growing craving for authentic Korean fare further.

Originating from South Korea, bb.q Chicken has been a prominent name in the Korean fast food landscape, and its title is not for show. ‘Best of the Best Quality’ is the full form of ‘bb.q’, reflecting its commitment to providing premium quality and taste in each of its offerings. This diligence in preserving quality has reverberated globally, resulting in a successful chain of over 3,500 branches worldwide.

A distinguishing component of the bb.q Chicken brand is its Chicken University, situated in Seoul. Since its establishment in 1995, it has been a haven for food research and development—a fusion of rich culinary tradition with the latest indiscretions of the food technology sphere. Their signature cooking method, which includes detailed processes like hand brushing, hand battering, extensive frying and sauce addition, is aimed at producing a unique savoury experience for its consumers.

The arrival of bb.q Chicken in the Philippines came about through the collaborative efforts of the LCS Group, led by former Governor Luis Singson of Ilocos Sur and his daughter Richelle Singson-Michael alongside Genesis BBQ Group. The brand’s fried chicken encased within a crunchy texture, quickly made waves among the Filipino community. It has rapidly become the ultimate comfort food and has sparked a crispy chicken revolution of sorts in the Philippines, reported Manila Times.

The plans to turn the Philippines into bb.q Chicken’s core operational base in South East Asia is already in progress, with many more branches expected to grace the archipelago in the foreseeable future. The menu of the food chain is adorned with favourites like the hot spicy, secret chicken, Gangnam-style, and Cheesling chicken. Additional offerings include the tteokbokki platter, salads, and a diverse array of delectable desserts.